VERNON HILLS, IL, April 7, 2000—ETA announced today
the expansion of its leadership in manipulatives-based mathematics
education with its acquisition today of Cuisenaire Company
of America, formerly part of Pearson Education. Effective
immediately, ETA becomes ETA/Cuisenaire®. In a related transaction,
ETA/Cuisenaire has sold the dealer business of Cuisenaire
to Learning Resources®, Inc., Vernon Hills, IL, an educational
materials manufacturer.
ETA, founded in 1965, specializes in supplying K–12
classroom teachers with innovative, hands-on learning products
in math, science, and reading/language arts. Over the past
35 years, ETA has become one of the nation’s leading
developers and distributors of educational materials for
schools. Popular ETA brands used throughout U.S. schools
today include VersaTiles®, Algeblocks®, Factor Blocks™,
ManipuLite® products, and Reading Rods™.
Cuisenaire
Company of America, founded in 1958, was one of the first
companies in the United States to focus on math manipulative
products. Widely recognized in the educational community
for high quality products and educational content, Cuisenaire
is best known for its pioneering Cuisenaire® Rods used to
help children explore math concepts through hands-on learning.
Other well-known and respected Cuisenaire brands include
The Super Source® books, Snap® Cubes, Link-Its™ Links,
and PentaBlocks™. The Cuisenaire acquisition will expand
the scope of instructional support materials ETA offers
in math and science while maintaining ETA’s long-standing
tradition of quality and value.
Dennis
Goldman, ETA President, envisions a bright future as Cuisenaire
joins the ETA family. "Helping children achieve success
and enjoy learning is a commitment in which ETA and Cuisenaire
take pride," states Mr. Goldman. "ETA shares the
pioneering spirit of Cuisenaire through our development,
manufacturing, and distribution of manipulatives and supplemental
materials. In addition to our shared commitment, this spirit
fuels our mission to be the best provider of high quality
instructional manipulatives for schools throughout the country."
Bill
Oldsey, Senior Vice President of Pearson Education, adds,
"Students, teachers, and parents have benefited from
Cuisenaire products for more than 40 years. I am confident
that ETA will champion the Cuisenaire learning tools into
the future and continue the goal of actively engaging children
in their understanding of math concepts." ETA/Cuisenaire,
a privately owned company located in Vernon Hills, IL, is
a leading supplier of educational materials to elementary,
middle, and high schools nationwide.
About ETA/Cuisenaire
ETA/Cuisenaireis recognized as the premier publisher and pioneer of Interactive
Literacy and manipulatives-based education, with more than 8,000 supplemental
reading, math, and science resources. Aligned to state and national standards,
these products offer hands-on educational opportunities that make learning
fun for students and teaching more effective for educators. For
more information, visit www.etacuisenaire.com or
call 800-445-5985.
For more information, press only:
Londa Della 800-445-5985, ext. 5219,
